An organization's image may take years to develop, but can be diminished in a painfully short amount of time. The key is to know how and when to communicate with the media. From writing press releases to conducting "spin control", all staff members must understand the importance of a consistent, appropriate and accurate corporate image.

This workshop is designed for employees from any type of organization from a local NGO to a large multi-national corporation. Practical information will be provided in a logical, easy-to-use way that can be implemented immediately.

Topics discussed in this workshop include:

• The difference between Advertising, Publicity and Public Relations
• Giving GREAT interviews
• How to make something newsworthy
• How and when to write a press release
• Managing "bad" news

Who should attend: This practical workshop can be tailored for members of the PR and communications office, mid- to top-level managers and sales/marketing staff.