How is your company perceived? Are you looking to gain more market share? Do you customers know about your entire product line? Marketing can help with all of these. It invites the customers to consider utilizing your products or services. As the business community is facing globalization, it is vital for a company to be at the forefront of people’s minds. This workshop is intended to do just that for your organization.

Key features of this workshop involve:

• Strategies for competitive advantage
• Marketing planning
• Identifying and targeting market segments
• The Promotional Mix
• Marketing profit and non-profit firms

Who should attend? Upper- and mid-level managers involved in planning, marketing department personnel and sales employees.