The heart of any organization is its sales staff. They are the people on the "front lines" and are most directly involved with the financial success of the company. However, as Hungary approaches acceptance into the E.U., the amount of competition is only going to grow. The companies most likely to succeed are those whose sales personnel are most prepared and professional. This seminar is designed to broaden the knowledge of a company's sales staff and build on their experience.

Topics covered in this workshop include:

• Recruitment and selection of the sales force
• Forecasting and budgeting
• Buyer-seller interaction
• Motivation and Remuneration
• Ethics in sales management

Due to the importance of this topic and the amount of information to cover, it is recommended that you set aside three days for this workshop.

Who should attend? Sales and account managers, sales representatives, telemarketing staff and all personnel involved in the promotion and growth of the organization.